Your story matters.

Build an authentic brand in just 6 weeks

Learn how to build your personal brand rooted in authenticity, guided by a methodical approach to drive business growth, visibility, and lasting impact.

HEY THERE,

I’M ERICA!

I’m a personal branding expert that has generated over half a billion impressions across my social media platforms & have earned 6+ figures through my personal brand.

230K

Followers

500M+

Impressions

LinkedIn Social Media Creator Worldwide

I teach professionals, entrepreneurs, and business owners how to do the same - the opportunities are endless for an established personal brand:

Increase inbound leads
Build a community that cares & converts
Attract employees/talent
Attract investors
Land speaking opportunities
Collaborate with other creators & brands
Paid sponsorship opportunities
Create impact & become a thought leader in your industry

It doesn’t matter where you are at with your personal branding journey, you can achieve all of this if you apply the MAGNITUDE Method.

You’re Not a Bad Person Podcast

Remove shame. Remove fear. Become the best version of you. Welcome to a judgement free space. Tune in every Wednesday morning to the fastest growing self-help podcast.

Start listening on:

Latest episodes:

My Ayahuasca ceremony: I saw tiny men

30 Oct • 44 mins

My therapy journey: I’ve had five therapists & why I started again

23 Oct • 35 mins

Sex work, body image, & plastic surgery: my self love journey

16 Oct • 41 mins

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Testimonials

Justin Welsh

Saturday Solopreneur,

LinkedIn OS

"I've followed Erica for several years, and she's one of the few creator entrepreneurs who has built a truly honest and authentic personal brand — not to mention a highly engaged community. She's showing other creators exactly how to embrace authenticity to achieve real impact — something many entrepreneurs fail to do."

Mike Fata

Best Selling Author

Investor and 9-Figure Entrepreneur

"Erica is an authenticity expert for personal branding & community building. If you are looking to generate more opportunities by telling your story in a meaningful way, she’s your go-to."

Brian Scudamore

Dragon on CBC’s Dragon’s Den

Founder & CEO of 1-800-GOT-JUNK?

"Erica is a storytelling genius! She understands how the power behind telling stories in a real and authentic way!"

Tobi Oluwole

CEO, Magnate

"Erica is one of the most authentic voices online. She’s mastered the art of building a personal brand and doing it in the most trustworthy way. I love her content."

Peter Hwang

Serial Entrepreneur & VC

CEO & Founder of Tre’dish

"Erica is an amazing consultant and true inspiration for me when it comes to social media and personal branding. She is proof that if you create authentic, honest and real content, your voice will have significantly more influence."

Linda Le

Co-Founder

Create With Influence

"Erica’s vulnerability and authenticity is one of the reasons I was drawn to her content. I love the impact she puts out into the world to inspire people to be their whole and real selves. It’s a rarity and one of a kind."

Dominick Namis

Head of Business Development

NeoPeople

"Erica is an incredible entrepreneur, content creator and personal branding expert. I’ve been watching Erica grow a highly engaged and passionate community over the last 2 years. Erica is a reminder that a strong personal brand can open doors we never imagined existed. I highly recommend taking her course!"

Suzie Yorke

Founder of Love Good Fats

& The Better Chocolate

"I’ve followed Erica as she built her personal brand on several platforms from LinkedIn to Tiktok, she has a magical touch and her authenticity shines through."

Greg Meade

Founder Crossnet & Good Sport

Forbes 30 Under 30

"Erica has one of the most authentic personal brands and she’s been able to stand out online through her content. She’s definitely become a thought leader in the personal branding space & you’re missing out if you pass up on this course.”

Karly Jacobsen

Co-Founder, Rviita

“I’ve been following Erica’s content for a long time now, and she never ceases to me amaze me with the value she provides. She is an amazing story teller, a personal branding superstar and an all around fantastic person to work with!”

Nicole Baranowski

Founder & CEO, Hairstrong

"Erica leads by example. She has a lot of credibility because she’s done it herself. She’s not just reiterating something else she found on the internet, she found what works and is now helping others do the same & find what works for them. Her authenticity lies with her being vulnerable and shaping it in a way that’s relatable to so many others who follow her lead."