The Magnitude Method

Build an authentic personal brand in just 6 weeks‬

Learn how to build a personal brand rooted in‬‭ authenticity,‬‭ guided by a methodical‬ ‭ approach to drive‬‭ business growth, visibility, and‬‭ lasting impact.‬

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MAGNITUDE is about amplifying your‬‭ STORY and creating REAL impact.‬

We don’t understand the magnitude of what our personal experiences can do for others  (and ourselves). I designed this course specifically for those looking to do more than  just create another copy & paste personal brand.

FOUNDING MEMBER SPECIAL

PAY AS YOU GO

6 monthly payments of

$174

BEST SAVINGS!

ONE TIME PAYMENT

One time payment of

$949

A Founding Membership gets you:

  • FREE 1 year membership to the MAGNITUDE community

  • Weekly calls with Erica & other‬ industry experts

  • 6 week course with Erica, including weekly Q&A’s

  • Founding member perks (discounts, event exclusives, freebies)‬

  • An authentic brand that will help you achieve your personal & professional goals

The doors are now closed to my first ever personal branding cohort.

Make sure you sign up to be notified when the second course drops.
COURSE INFO

Why Your Personal Brand is Important

There has never been a better time to create a personal brand online.

Everything in our lives is uncertain and out of our control, but the one thing you can always control and have ownership of is your personal brand; plus it lives on forever.

The Problem

You have a lot to offer, but you lack‬‭ visibility and/or credibility.

You’re either a professional or an entrepreneur who wants to start making a name for yourself and getting SEEN. Some of the things you’re looking to achieve could be:

+ Create more impact
+ Get more clients/sales
+ Build a trusting community
+ Increase leads
+ Attract talent
+ Attract investors
+ Increase your visibility online
+ Become a thought leader in your industry
+ Grow your email list
+ Land sponsorships
+ Land speaking engagements

The Solution

The MAGNITUDE Method.

The MAGNITUDE Method course helps you build a personal brand rooted in authenticity, guided by a methodical approach to drive business growth, visibility, and lasting impact.

How The MAGNITUDE Method is Different

This course is not for everybody – it’s for individuals looking to take a path that is less traveled.

Most courses and coaches preach algorithm hacks, virality secrets, and copy-and-paste content. This has been proven to be an effective strategy for some, but not all. The algorithm is unpredictable, changes frequently, and before you know it – everyone is going to have the same copy and paste brand that is easily replicated, catering to the masses.

This approach is rooted in authenticity. It is guaranteed to help you reach your goals, and create lasting impact that doesn’t ever expire or have a shelf-life.

Course Outline

This course runs for 6 weeks, and each week new lessons will drop on The MAGNITUDE Method.

It was intentionally designed this way to ensure you can properly digest and apply the content, as this course load can be quite heavy.

Week 1: Introduction, Preparation & Mission Statement
Week 2: Audience Identification & Goal Setting
Week 3: Niche Selection & Identity Development
Week 4: Taylor Content & Utilize Platforms
Week 5: Develop Community
Week 6: Evaluation and Adaptation & Conclusion

Every Saturday at 10AM EST there will be a live Q&A with me where I will cover any submitted questions and examples from that current week's lessons.

Results

If you commit to this course, and apply The MAGNITUDE Method to your personal brand, I promise that you will produce a valuable personal brand that will help you achieve your specific goals.

This is the approach I used for my personal brand, and it has gotten me:

+ 6 figures in brand deals
+ Retail listings (with my former food company)
+ Multi 6 figure investments in my businesses
+ Clients
+ Mentors/advisors (with 9 figure exits)
+ Valuable/talented employees
+ Free trips (I went to Costa Rica this year and Disneyland last year)
+ 100+ podcast features (all in-bound)
+ Paid speaking engagements (all in-bound)
+ An email list of 15k+
+ 500M Impressions across my social platforms
+ 285,000 followers

You can’t hack your way to create real, meaningful impact. Let your story shine & focus on adding value, and you’ll be surprised what comes your way.

A personal brand is more than just what comes up when someone Googles you. It’s how you’re remembered.

LIMITED SPOTS AVAILABLE

Frequently Asked Questions

Testimonials

Justin Welsh

Justin Welsh

Saturday Solopreneur,

LinkedIn OS

"I've followed Erica for several years, and she's one of the few creator entrepreneurs who has built a truly honest and authentic personal brand — not to mention a highly engaged community. She's showing other creators exactly how to embrace authenticity to achieve real impact — something many entrepreneurs fail to do."
Mike Fata

Mike Fata

Best Selling Author

Investor and 9-Figure Entrepreneur

"Erica is an authenticity expert for personal branding & community building. If you are looking to generate more opportunities by telling your story in a meaningful way, she’s your go-to."
Brian Scudamore

Brian Scudamore

Dragon on CBC’s Dragon’s Den

Founder & CEO of 1-800-GOT-JUNK?

"Erica is a storytelling genius! She understands how the power behind telling stories in a real and authentic way!"
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Tobi Oluwole

CEO, Magnate

"Erica is one of the most authentic voices online. She’s mastered the art of building a personal brand and doing it in the most trustworthy way. I love her content."
Peter Hwang

Peter Hwang

Serial Entrepreneur & VC

CEO & Founder of Tre’dish

"Erica is an amazing consultant and true inspiration for me when it comes to social media and personal branding. She is proof that if you create authentic, honest and real content, your voice will have significantly more influence."
Linda Le

Linda Le

Co-Founder

Create With Influence

"Erica’s vulnerability and authenticity is one of the reasons I was drawn to her content. I love the impact she puts out into the world to inspire people to be their whole and real selves. It’s a rarity and one of a kind."
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Dominick Namis

Head of Business Development

NeoPeople

"Erica is an incredible entrepreneur, content creator and personal branding expert. I’ve been watching Erica grow a highly engaged and passionate community over the last 2 years. Erica is a reminder that a strong personal brand can open doors we never imagined existed. I highly recommend taking her course!"
Suzie Yorke

Suzie Yorke

Founder of Love Good Fats

& The Better Chocolate

"I’ve followed Erica as she built her personal brand on several platforms from LinkedIn to Tiktok, she has a magical touch and her authenticity shines through."
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Greg Meade

Founder Crossnet & Good Sport

Forbes 30 Under 30

"Erica has one of the most authentic personal brands and she’s been able to stand out online through her content. She’s definitely become a thought leader in the personal branding space & you’re missing out if you pass up on this course.”
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Karly Jacobsen

Co-Founder, Rviita

“I’ve been following Erica’s content for a long time now, and she never ceases to me amaze me with the value she provides. She is an amazing story teller, a personal branding superstar and an all around fantastic person to work with!”
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Nicole Baranowski

Founder & CEO, Hairstrong

"Erica leads by example. She has a lot of credibility because she’s done it herself. She’s not just reiterating something else she found on the internet, she found what works and is now helping others do the same & find what works for them. Her authenticity lies with her being vulnerable and shaping it in a way that’s relatable to so many others who follow her lead."