Coaching for your
reinvention season.

For people starting over, and for people ready to stop performing online. 1:1 coaching with me, for a small number of clients at a time.

Apply for coaching

Who it's for

You're reinventing yourself

You're switching careers, leaving something that no longer fits, or finally ready to build your own thing. You want someone in your corner who has started over and come out the other side.

You want to show up online as the real you

You want more visibility, but not by becoming a highlight reel. I'll help you share your story honestly and build an aligned audience that actually trusts you.

Why me

I've done both of these, messily, and in public.

  • I've rebuilt from zeroI built Bro Dough into hundreds of stores across North America, then had to close it. I know what starting over feels like from the inside.
  • I grew an audience by telling the truth300K+ followers and over 500M impressions, built by sharing the wins and the mess as they happen.
  • Brands trust that audienceI've partnered with companies like Notion, Fiverr, Indeed and HubSpot, because people listen when I recommend something.

How it works

We work together 1:1 over three months. You apply below, and if it looks like a fit, I'll reach out to book a call so we can make sure we're the right match before you commit.

3 monthsA three-month commitment
$3,000 USD / monthPaid monthly
Limited spotsI take on a small number of clients at a time

Apply for coaching

It takes about three minutes. Fields marked * are required.

Which best describes where you're at? *
When would you like to start? *
Coaching is $3,000 USD per month, with a three-month commitment. Are you able to invest at that level? *

Thanks for applying!

I've got your application. I'll reach out within two business days to book a call.

Thank you for being honest.

It doesn't look like 1:1 coaching is the right fit right now. I'm planning group cohorts and other ways to work together, and I'll reach out if one of those fits you.

In the meantime, The Messy Middle is free, every Wednesday.

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